关键词: 案例法, DTP药房, 医院药房, 分销渠道, 影响因素, 直观图示

Abstract:

Objective With the advancement of a series of reform policies in the medical and health industry, the distribution channels of pharmaceutical companies have changed from hospitals to retail pharmacies, and a new pharmaceutical retail format—DTP(Direct to Patient) pharmacy has developed rapidly. This paper chooses DTP pharmacy as an example to finish the teaching of channel theory. Methods Use case method to demonstrate the theory of corporate distribution channels, and students discuss in groups to make the comparative analysis of the differences between DTP pharmacies and other distribution channels. Results Graphical methods are used to present the abstract distribution channel characteristics of medicines, show the different characteristics of DTP pharmacy, hospital pharmacy and traditional pharmacy, provide reference for pharmaceutical companies in the choice of drug distribution channels, and clarify market distribution theory. Conclusion Case teaching practice of DTP pharmacy is more vivid than pure theory explanation. It can stimulate students’ interest and initiative of learning, and teachers will do more before class and in class.

Key words:

case method, DTP pharmacy, hospital pharmacy; distribution channels, influence factors, diagram